The Future of Brand Management: Trends Every Marketer Should Watch explores how technology, ethics, and personalisation are changing the way Indian brands build trust and identity. Artificial intelligence, sustainability, and data-driven storytelling are transforming marketing strategies. From global icons to Indian innovators like Tata and Amul, companies are investing in strategic brand management to stay ahead. This article highlights the trends shaping the next decade of branding and offers insights for marketers aiming to create meaningful, customer-first brand experiences.
