IIBM Industry Partnerships & Consulting Excellence
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Industry Partnerships

Consulting at the Indian Institute of Brand Management - IIBM

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Introduction to Consulting at IIBM

At the Indian Institute of Brand Management (IIBM), consulting plays an important role in connecting us with the business world. Our skilled faculty in branding and marketing uses their research to tackle real business problems. This collaboration enhances our teachers’ understanding and improves the education we provide to students, making it up-to-date and relevant.

How Consulting Integrates with Education
At IIBM, we see consulting as a key educational activity. Each project is chosen for how it can benefit both our academic goals and our industry partners. This way, every consulting project adds value to our branding and marketing programs, allowing students to learn the latest practices and real-life case studies.

Strategic Consulting

IIBM bridges academics and industry through consulting, offering students practical experience solving real-world branding challenges.

Industry Engagement

Faculty-led consulting projects connect students with businesses, promoting applied learning, innovation, and industry relationships.

Ethical Guidance

IIBM emphasizes ethical consulting practices, ensuring faculty and students deliver responsible, effective solutions for diverse clients.

Practical Exposure

Through consulting projects with startups, corporations, and organizations, students gain hands-on insights in branding strategies.

Industry Connections: IIBM Faculty-Led Consulting for Practical Learning and Training

IIBM Consulting: Bridging Education with Real-World Industry Partnerships

1

Professional Integrity

Our faculty members are leaders in their fields. They are selected for consulting roles based not only on their knowledge but also on their ability to manage projects ethically. They view consulting as a way to apply their teaching in real situations, ensuring our services are responsible and effective.
2

Balanced Commitment

We know it's important to balance consulting work with teaching and research. At IIBM, we manage consulting roles carefully to support our faculty's teaching duties. This balance helps maintain the high education standards for which IIBM is known, ensuring that students receive full attention and expertise from their teachers.
3

Diverse Projects

IIBM faculty works on a wide range of consulting projects. They help startups with branding strategies and advise big companies on marketing. This variety exposes our faculty and students to many different challenges in branding and marketing.
4

Engagement and Outreach

If you want to work with IIBM for consulting services, please contact our Branding and Marketing Faculty or the specific Research Centre that fits your needs. Each consulting project is tailored to address the unique challenges of our clients, ensuring our solutions are both innovative and practical.
5

Wide Clientele - We serve various clients, including:

• Public and Private Companies: We assist both large corporations and small businesses in improving their brand strategies.

• Financial Institutions: We help banks and investment firms understand consumer behavior and develop products that fit the market.
• Government Bodies: Our expertise helps create effective public campaigns and strategies.
• Cooperatives and Nonprofits: We support these organizations in maximizing their impact through effective branding.
• International Organizations: Our global perspective allows us to advise on international marketing strategies.

6

Summary

The consulting program at IIBM connects theory with practice, providing real benefits to our students and industry partners. This program reflects our commitment to practical learning and our goal to lead in brand management education. Through these partnerships, IIBM sets high standards in branding and marketing education, preparing future leaders who excel in both theory and practice. Join us at IIBM to experience dynamic education that goes beyond the classroom and into the industry.

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